Healthstar ‘Launch’ TVC & Print

Involvement: Creative Director, Project Lead, 3D Generalist & Compositing

Cadre Pictures were brought in to create a full CGI supermarket filled with animated characters based on everyday food products.

An early focus on concept art and sketches let us quickly block out and answer key design problems before getting too involved in 3d.

It was a great job that helped us improve and streamline our pipeline. It also used the diverse talents of the studio, including rigging, design, asset creation, animation, look development, lighting and compositing, to successfully deliver a broad range of animated and print assets.

Tools: 3d Max, Redshift & Fusion
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