Sounds Like Triple M’ TVC

Involvement: Director, Project Lead, 3D Generalist & Compositing

This tv commercial for radio station Triple M, challenged Cadre Pictures with creating a dancing giraffe as well as a 70s styled room full of custom built assets.

Cadre were involved in every step, ranging from early concept art and storyboarding to final compositing.

With particular care being paid to creating our hero ‘Bruce’ as well as art directing and creating the right amount of mess and mix of retro objects in his music focused room.

Tools: 3d Max, Redshift & Fusion