Tasked with taking a fun and ambitious brief to life. The team at Cadre brought their skills and experience to create a full CG ad which captured the magic and bubbles of Schweppes Lemonade.
Challenges:
This job brought both creative and technical challenges to overcome such as a huge library of unique assets to design, create and manage.
Large and detailed (render farm breaking) environments filled with both big and small elements.
Several design and camera challenges due to travelling a vast distance with perspective changes creating layout and framing issues.
Solutions:
We optimised rendering and asset creation. Using proxies, referencing & split render passes.
Parallel workflow and referencing allowed for assets to be worked on and updated independently for nightly renders.
My Role:
As well as being the Creative Director, which included liaising between agency creatives and clients as well as guiding artists to address feedback or make changes when needed. I worked as a 3d artist and generalist across the job. Helping solve and set up solutions for some of the complex.
One large challenge was taking ideas that worked well as concept art but no longer fit into the revised concept or weren’t as interesting when fleshed out into 3d. To deal with this required a more fluid approach to problem solving, retooling elements that weren’t working and finding design solutions when needed.
“Sip For Your Senses” Final
Shot Progression
Assets: Plants
Assets: Plant Animation
Development: Concept Art
